Features of WhatsApp Business
Complete guide to the tools you need to set up and run your WhatsApp Business account.
Watch the video for Features of WhatsApp Business.
Today we are going straight to the point. Just the features you need to set up your WhatsApp Business profile.
Your WhatsApp Business profile is like your business social media account. The information you provide must answer the five critical questions every customer will ask before they buy from you: What do you sell? Where are you? What are your hours? How do we reach you? Why should we trust you?
1. Business Profile
Your digital storefront. This is where customers decide if you are legit. Get it right.
- Business name (what customers see)
- Profile photo (your logo or professional headshot)
- Cover photo (banner that represents your brand)
- Business hours, address, website, email
- Business description (what you do, simply stated)
2. Catalog
Turn WhatsApp into a mini online store. List your products with photos, prices, and descriptions. Customers browse without leaving the chat. No website needed.
- Add high-quality product images
- Set prices and sale prices
- Hide out-of-stock items with one click
- Import from existing website catalog
3. Labels
Organise your conversations. Never lose track of where each customer stands.
4. Quick Replies
Save answers to questions you get every day. Type a forward slash (/) and the shortcut. The message appears instantly. No more typing the same thing thirty times a day.
/pricing - Our photography packages start at R1500...
/hours - Mon-Fri 9am-5pm, Sat by appointment...
/location - We are based in Langebaan, West Coast...
5. Greeting & Away Messages
Your business keeps running even when you are sleeping.
Welcome to MooyVx! 👋 How can we help you today? Type /services to see what we offer.
We are currently closed. We will respond tomorrow at 9am.
6. Broadcast Lists
Send one message to up to 256 contacts at once. Important: recipients must have your number saved in their phone. This is a limitation of the free app.
Beyond the Free App: Premium & API
The free app is perfect for getting started. But as you grow, you may need more.
| Feature | Free App | Premium | API (Platform) |
|---|---|---|---|
| User Access | 1 phone + 4 devices | Up to 10 devices | Unlimited agents |
| Broadcast Limit | 256 contacts | 256 contacts | Unlimited |
| Bots / AI | ❌ No | ❌ No | ✅ Yes |
| CRM Integration | ❌ No | ❌ No | ✅ Yes |
| Verification Badge | ❌ No | ❌ No | ✅ Eligible |
Source: WhatsApp Business documentation, 2026
Free Resources to Help You Succeed
We have created free resources to help you along the way:
What Business Can You Run on WhatsApp?
Discover 100 business ideas that work perfectly on WhatsApp. Some you can start with R0.
What Business Can You Run on WhatsApp? →Continue Learning
Need Help Getting Seen?
MooyVx helps businesses and creators build visibility through professional photography, social media management, and content strategy. You don't have to do it alone.
📞 Call/WhatsApp: +27 69 876 0713 | 📧 Email: support@mooyvx.com